The Walmart NW Arkansas Championship presented by P&G was recognized by the LPGA’s Tournament Owners Association as having the best Overall Tournament Experience and best Player Engagement programs of the 2015 LPGA schedule. Octagon accepted 15 total awards for the three events managed by the company during the annual luncheon that honored excellence in event management and marketing across the entire LPGA schedule.
This is the first-time the Walmart NW Arkansas Championship presented by P&G has received the Overall Tournament Experience distinction. In addition to its top spots in Overall Tournament Experience and Player Engagement, the event received honorable mention for the Gold Driver – Dave Goff Series Award, which recognizes the entire body of work from a tournament and is considered the ultimate prize awarded by the LPGA and Tournament Owners Association (TOA).
“This is a stunning recognition of the work from the Octagon Events team in our Rogers office – combined with our other event offices nationwide – our team consistently creates and executes impeccable events that connect passionate fans with their sport, their players and their communities,” said Octagon Events Executive Vice President Chris Higgs. “These awards showcase our overall body of work across tournament experience, player engagement, marketing and sponsorship activation, and are a testament to our every experience matters philosophy.”
A complete list of 2015 Gold Driver Awards received by the Walmart NW Arkansas Championship presented by P&G is listed below.
2015 Gold Driver Awards
· Honorable Mention – Gold Driver – Dave Goff Series Award
· Gold – Overall Tournament Experience
· Gold – Player Engagement
· Silver – Sponsorship Activation
· Bronze – Internet Advertising
· Bronze – Marketing Sales Material
· Bronze – Pairings Spectator Guide
· Bronze – Program